The cosmetic industry in India is increasing at a rapid growth over the last couple of years. The increased demand for cosmetic and beauty items on the market is a result of consumer awareness of their appearance and beauty. The practise of buying is widespread in the realm of modern marketing. The present paper aims to focus on the consumer preference and influencing factors for purchasing cosmetic products online. A sample of 150 female customers were selected on basis of stratified random sampling methods as respondents. Data analysis has been done by ranking & percentage method. The result of the analysis showed that there are differences in preferences & influencing factors as per the change in Demographic factors. Consumers choose things based on their preferences, needs, and ability to pay for the same.