In the active markets, focus on Buyers to draw their attention always a prime motto for the sellers. Within the available options like digital ways, where sellers promote their product features are become more increasing there by drawing buyers attention. Services is key factor influencing the Buyers decisions that were backed from the feedback of the actual users. The current paper focus on in the industries where using the heat exchangers, Air pollution control products which are cost intensive. Organizations been shifting from sourcing and leveraging large machines (capital goods) to a more service-oriented perspectives. A major part of services is Maintenance Repair Operation (MRO) service, and it is therefore a critical area to investigate more. Capital goods are part of a larger system, but they are used to make finished goods or process systems. Generally these are physical assets that a company uses within different processes towards producing products and provide services that consumers will use later. The buying of Maintenance Repair Operation services differs from the other type of industrial services for instance audit services. The most dominant factor is influencing the industrial buying behavior was observed to be the relationships between the buyer and the seller.