Purpose: The objective of the current study is to find out the online review factors that affect purchase decision of the consumer Design/ methodology/approach: Descriptive design has been adopted qualitative research approach is used in this study. Findings: The main factors affecting the purchase decision of the consumer Reliability, Trustworthy, Genuine, client reviews, Educating, Belief of the consumers. Practical implication: The practical implication is about giving information about factors to be consider in online reviews by the consumer. Originality/value of the paper: After initiating primary data collection and application of various tools for getting the research of the study. Factors consider by the consumer about online reviews for their purchase have been extracted Paper type: Empirical Research Paper