This paper aims to recognize the relationship between improvised buying behavior from product mix. Product enhancement is the method of added few more features to product for the marketplace. One’s strategically needed to engage in this process due to changes in buyer’s preferences, increasing competition and advances in technology or to capitalise on a new opportunity. Successful ramifications and enhancing features improvement is an important cornerstone of company success. The main view of this paper mentions that the product's quality, product information, its brand name has a significant affective relationship on buying behavior, where product details and its quality had the most contribution factors that affect buying behavior. The paper summarizes by improvising product features its selling factors, suggested points that could be adopted to measure these factors, and proposes minimum evaluation tools and methods to make use of these factors in a modified popular Booz, Allen and Hamilton (1982) model (BAH model). However, the modified model can reword and can be deployed in many firms that are in capital goods context.