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ISSN 2063-5346
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Employee Engagement and Job Satisfaction Among Multi- Generational Workforce in Cement Manufacturing Industry

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Nishant Dangle, Dr Shilpi Bagga
» doi: 10.48047/ecb/2023.12.si6.162

Abstract

The cement manufacturing industry is facing the challenge of a multi-generational workforce, which emphasizes the importance of employee engagement and job satisfaction. This study investigates the impact of generational disparities on employee engagement and job satisfaction in the cement manufacturing sector. Specifically, this study examines the influence of employee rewards, perceived company brand, autonomy, learning and development, well-being, pay, career opportunities, organizational culture, manager relationship, work-life balance, and challenging work on employee engagement. Additionally, the study explores the relationship between employee engagement and job satisfaction. The study collected data from 250 participants, and the responses were analyzed using SPSS, applying both multi-regression and linear regression techniques. The results reveal that rewards, perceived company brand, autonomy, learning and development, well-being, pay, career opportunities, organizational culture, and manager relationship have a positive impact on employee engagement. However, work-life balance and challenging work have a negative impact on employee engagement. Moreover, the linear regression analysis shows that employee engagement positively affects job satisfaction. Furthermore, the study found that GenY and GenZ employees have higher levels influence of autonomy, work-life balance, organizational culture, well-being, pay, challenging work, career opportunities, learning and development opportunities, and perceived company brand on employee engagement levels when compared to GenX employees. GenY employees also have a high influence towards employee engagement, particularly in terms of pay. The analysis further revealed that manager relationship, rewards, employee engagement, and job satisfaction were highly influential for GenY employees compared to GenX and GenZ. These findings can help cement manufacturing industry leaders understand the generational differences and tailor their strategies to create a more engaging and satisfying work environment for all employees

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