The case study explores the launch of electric vehicles by a leading automobile company, XYZ in India. The company had been facing increasing pressure from stakeholders to adopt sustainable practices and reduce their carbon footprint. In response, they decided to launch a line of electric vehicles to cater to the growing demand for eco-friendly transportation options. The company's decision to enter the Indian electric vehicle market was also driven by the government's push towards electrification and rising consumer demand for eco-friendly vehicles. The case study delves into the various challenges that the company faced during the launch, such as the need for significant investments in research and development, the establishment of a robust charging infrastructure, and consumer skepticism around the reliability and performance of electric vehicles. Despite these challenges, the company successfully launched their electric vehicle line and managed to generate significant buzz and interest from consumers and the media. They also established partnerships with key stakeholders to facilitate the adoption of electric vehicles, such as government agencies, utility companies, and charging station providers