Today’s retail industry recognizes that in the competitive world customers have varied format shops to choose from. So, it is very significant for the supermarkets to have a good relationship and to provide superior shopping experience to the customers. Satisfying a consumer is the first step for the success of a retail industry. Satisfied consumer will consider the retail store for the next shopping and this may lead to retention of the consumer. Consumer retention is the vital factor for the success of any retail industry. Through retention activity enterprises are trying their level best to retain their existing consumers. The retail industry should bring together different retention activities to keep on doing business with the customer. In the present business environment, customer satisfaction and retention are the key concepts of success. Organizations can increase their customer base by delivering greater satisfaction to their customers. Further, customer base can also be expanded by increasing the use of more varied customer mix and by enhancing the reputation of the company. Hence, this paper explains the customer’s opinion towards the product preference in retail industry in Tuticorin District.