The purpose of this study was to understand customer perception on digital marketing targeting millennials and generations. Data was collected by administering an online survey to participants chosen using probability random sampling. Descriptive statistics, exploratory factor analysis (EFA), Cronbach's Alpha Coefficient and Pearson Correlation Coefficient were used to analyze the data. The results revealed that there is a positive correlation between the variables of digital marketing, customer perception and millennials and generation. It was also found that there is a significant difference between the perception of millennials and generations on digital marketing. The findings of this study have implications in terms of consumer behaviour and marketing strategies for companies targeting millennials and generation. The findings of this study are useful for companies looking to target millennials and generations. Companies can use the findings to develop appropriate digital marketing strategies to reach and connect with these target groups. Companies can also use the findings to better understand their customer needs and preferences, and tailor their digital marketing messages accordingly. Additionally, the findings can be used to identify potential obstacles that companies may face in developing effective digital marketing strategies for millennials and generations. Companies should also consider incorporating elements of personalization in their digital marketing messages in order to better appeal to these target groups. Overall, this study provides insights into customer perception on digital marketing targeting millennials and generations. Companies can use these insights to develop effective digital marketing strategies and achieve greater success in reaching their target market.