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ISSN 2063-5346
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CUSTOMER LOYALTY AND E-SERVICE QUALITY OF BANKING INDUSTRY โ€“ A STUDY

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Dr. Suhas D, Mr. Srinath B V, Dr. Basavaraju P S
ยป doi: 10.31838/ecb/2023.12.s3.340

Abstract

In the present era, technological advancement changed the business operations landscape. Innovation and inventions are the key factors that affect business operations, with the technological upgradation our banks are moving towards digitisation in operational and serving customers. Now, banks are trying to satisfy their customers by offering e-services. Customer loyalty and service quality play a significant role in attracting new and retaining existing customers. The present paper highlights customer satisfaction by considering customer loyalty and e-service quality features. Customer loyalty features include a web interface, convenience, access and security, e-services quality features include convenient operating hours, ATM services, online banking assistance, phone banking, NEFT, RTGS, debit and credit card services, POS, innovative services and one-stop banking services. a structured questionnaire was framed to collect data. The study adopted descriptive statistics for analysis, and factor analysis and correlation were also used to identify customer satisfaction and e-banking services. The correlation result shows e-service quality and customer loyalty variables showing a positive and significant impact on e-banking usage and customer satisfaction.

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