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ISSN 2063-5346
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AN EVALUATION OF EFFECTIVENESS OF E-BANKING SERVICES OF PRIVATE SECTOR BANKS IN CHENNAI CITY

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Dr.E.Brindha Devi
» doi: 10.48047/ecb/2023.12.5.249

Abstract

This study aims to evaluate the effectiveness of e-banking services provided by private sector banks. The research uses a mixed-method approach, combining qualitative and quantitative data collection methods. The study begins with a literature review of e-banking and its impact on the banking industry. Then, primary data is collected from customers of private sector banks in the form of a survey. The survey investigates the customers' perception of the usefulness and ease of use of e-banking services, as well as their satisfaction with these services. Additionally, interviews are conducted with bank officials to gather their perspective on e-banking services. The results of the study show that e-banking services have a positive impact on customers' perception of the usefulness and ease of use of banking services. However, there is a need for further improvement in the security features and reliability of e-banking services. Finally, the study concludes with suggestions for private sector banks to enhance their e-banking services and improve customer satisfaction.

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