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ISSN 2063-5346
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AGENDA SETTING THEORY REVISITED: EMERGENCE OF SOCIAL MEDIA

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Ms. Shreya Mathur and Dr. Nima Jerrit John
» doi: 10.31838/ecb/2023.12.s1-B.137

Abstract

The way information is processed and consumed by active users’ on social networking sites is constantly changing. This has severely impacted well established media theories such as gatekeeping and agenda setting theory. The research paper aim is to discuss theoretical changes in agenda setting theory due to popularity of social media among the masses. The study will cite past empirical studies between agenda setting theory and social media. Interviews with were conducted with Indian journalists in media organizations on the latest trends on agenda setting. The objective of the research paper is to understand the changes in practical construct of agenda building from journalists use of social media for news production and to study the consequences of social networking sites on agenda setting effects. The research paper further concludes with new phenomena of agenda blending.

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