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ISSN 2063-5346
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A STUDY ON WOMEN INVESTORS' AWARENESS TOWARDS INVESTMENT

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Ms. K. Sushmitha, Dr. A. Jayabal
» doi: 10.31838/ecb/2023.12.s2.141

Abstract

Investments are choices made by individuals to put in their specific amount of money in a specified investment avenue for a specified period of time in anticipation that they will get more at the end in the form of returns. The primary goal of investing is to buy an asset now and sell it at a higher price later. Working women is a significant power who contributes at large for the economic growth. This study is conducted to identify the level of awareness of working women towards various investment avenues of in Chennai city. For this purpose a structured questionnaire were distributed among the working women and the data for the study were collected form 356 women working in different fields. Exploratory factor analysis and chi-square tests were used to analyse the data. It is found that there is significant relationship between financial discernment and the investment awareness. The study concludes stating that majority of working women choose to invest in traditional or conventional investment avenues.

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