Indian institutions are evaluated by the National Institutional Ranking Framework (NIRF) based on several criteria, including teaching-learning and resource availability, research and professional practice, graduation rates, outreach and inclusion, and perception. The purpose of the undertaken study is to examine the effect of the ranking framework on teaching, learning and resource usage within higher education institutions in India. A sample of 83 respondents was selected using purposive sampling from among higher education institutions of Coimbatore. Primary data was collected using a structured questionnaire. Analytical tools such as simple percentages, descriptive analysis, correlation, and ANOVA were employed for analysing the primary data.Research and development have received increased emphasis since the NIRF was put into place. Institutions are more driven to invest in research since it is a part of the TLR assessment in NIRF. Overall, it may be said that the ranking methodology has helped educational institutions put a much-needed emphasis on recruiting quality teachers, fostering Doctoral applicants, and boosting research.