The purpose of this study is to look at the impact of customer aspiration level towards international premium smartphone brands. The study will concentrate on determining how consumers' levels of aspiration impact their choice of international premium smartphone brands. A sample of smartphone users who have purchased or intend to purchase an international premium smartphone brand will be surveyed for the study in order to gather data. The study will also look into the underlying causes of the development of consumer aspiration levels for these companies. The results of this study will add to the body of knowledge on consumer behaviour and brand management by offering insights into how multinational premium smartphone brands may better understand and meet the expectations of their customers. Primary objective of this study is to study the impact of customer aspiration level towards international premium smartphone brands. The study's secondary goals include understanding consumer preferences for premium smartphone brands, examining factors that impact premium smartphone purchases, and examining the role that social groupings play in influencing consumer choice. The sampling method used in the research work is convenience sampling. Questions have been chosen to collect the responses from 100 customers through online. The data collected has been analysed through various statistical tools like simple percentage analysis, regression, Chi- square test and One-way Anova test. The research's several new discoveries have contributed to generate a few recommendations.