.

ISSN 2063-5346
For urgent queries please contact : +918130348310

A STUDY IN TO TOMATO KETCHUP CONSUMPTION PATTERNS OF INDIANS WITH SPECIAL REFERENCET TO KISSAN FRESH TOMATO KETCHUP

Main Article Content

Ganesh S. Shinde, Vikas V. Pawar, Anand Irabatti
» doi: 10.31838/ecb/2023.12.s1.113

Abstract

Tomato processing is the process of taking raw tomatoes and transforming them into products such as tomato paste, canned tomatoes, tomato juice, ketchup, and sauce. In the today’s busy life of every person’s needs some breakfast most of the job holders prefer fast food to consume with in short period of time with tasty supplement and they prefer Kissan Fresh Tomato Ketchup for their taste and good quality. In this regard our research is focus on consumption pattern, consumer fulfilment level, brand preferences, and its qualities. The perception and consumer satisfaction level is most. The study aims to find out Tomato Ketchup consumption patterns of Indians with special reference to Kissan Fresh Tomato Ketchup. The majority of times that Kissan fresh tomato ketchup is consumed at the time of fast food consumptions. Products' taste and attributes, the majority of consumer’s preference given to Kissan fresh. Product attributes like flavour, convenience, and availability affect how satisfied customers are with their purchases. The easy accessibility of Kissan fresh tomato ketchup with superb taste and attributes made the majority of consumers happy.

Article Details