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ISSN 2063-5346
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A MIXED METHOD APPROACH TOWARDS ANALYZING SOCIAL MEDIA AS A MARKETING TOOL FOR ELECTRIC VEHICLES

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Abdul Ahad Hamza1 , Dr. S. Usha
» doi: 10.31838/ecb/2023.12.s1-B.342

Abstract

Electric vehicles (EVs) have grown to be an increasingly popular choice due to the rising global need for environmentally friendly transportation. Digital marketing has become a vital instrument for promoting and selling EVs due to its capacity to reach a big and varied audience. Objective : The purpose of this study is to look into how Digital marketing affects the sales of electric vehicles. Methodology: A mixed-methods strategy is used in this study to analyze both quantitative and qualitative data. Data from questionnaires from customers who are in the market for EV, are collected for quantitative data analysis. Interviews with important stakeholders, such as marketing managers, electric vehicle dealerships, and customers who have purchased electric cars, are conducted as part of the qualitative data analysis. Findings: According to the study's findings, digital marketing significantly affects the sales of electric vehicles. The visibility and understanding of electric automobiles have expanded because of the usage of digital channels including social media, search engines, and smartphone applications. Also, it has helped businesses access a larger and more varied audience, which has increased sales. Implications: The survey also emphasizes the significance of developing a good digital marketing strategy that incorporates audience targeting, using the relevant digital channels, and offering potential buyers’ useful information. The report stresses the need of dealerships and electric car manufacturers working together to execute efficient digital marketing tactics. Overall, this study offers insightful information about how digital marketing affects the sales of electric vehicles, emphasizing the significance of including digital marketing in an allencompassing marketing plan to improve the uptake of electric vehicles.

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